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Protecting Intellectual Property for NY Businesses: Trademarks and More

Business professional holding a glowing lightbulb symbolizing intellectual property protection for New York businesses.
Protecting your intellectual property should start with contacting an intellectual property attorney here in New York and working together to complete a full inventory of what your company actually owns. Every distinctive name, logo, slogan, original text, photograph, software codebase, product design, manufacturing process, customer compilation, pricing model, and unpublished invention needs to be identified, dated, and then protected with all the legal rights at your disposal.

Protecting Intellectual Property for New York Businesses

Trademarks

Common-law rights to certain property exist automatically in the geographic area where the mark is used, but those rights are narrow. The state also has its own registration system, and your lawyer can help you attain this. That registration lasts ten years and may be renewed. State registration is inexpensive and relatively fast, but it's important to remember that it gives you protection only inside the state. For more comprehensive protection, you need federal registration with the United States Patent and Trademark Office. This is what gives you the right to use the ® symbol, a presumption of validity, and access to federal courts if your rights are infringed upon.

Applying for federal registration is more difficult and time-consuming. Before any application can be filed, you first must do a clearance search of the USPTO database, the New York state register, domain names, and common-law uses, so you don't adopt a mark that is already in use by another party in a related field. The entire federal process typically takes twelve to eighteen months and often includes office actions that must be answered with legal arguments.

Copyright

Copyright protection attaches to an original work of authorship the moment it's produced in a tangible medium. You don't have to register for copyright to enjoy ownership, but if you don't, you really can't get any meaningful enforcement of your rights. If you register too late, after someone is already using your work, you can stop them from using your work, but you can't get damages for their infringement of your rights.

Patents

Patents protect new, useful, and non-obvious inventions and certain ornamental designs. Utility patents last twenty years, and design patents last fifteen. There's a one-year grace period in the US for getting a patent after public disclosure of your invention or design, but most foreign systems don't offer this, so any public demonstration, offer for sale, or publication is essentially starting a clock that can destroy all your rights abroad. Often the best thing to do is apply immediately for a provisional application, which doesn't cost too much and gets you filed quickly.

Trade Secrets

There's no particular government certificate for these in our state, and your protection here rests on common-law principles. A trade secret is information used in the business that gives you a competitive advantage and is not generally known, but to qualify, it must be clear that you as the owner have taken reasonable measures to keep it secret. Your lawyer can help you take the steps necessary to show that you are protecting your trade secrets.

Talk to an Experienced Intellectual Property Attorney Today

The best way to protect your rights and the future of your business is to consult with an experienced attorney. Set up a consultation with DeCandido & Azachi  in Forest Hills, NY today to move forward. We also serve clients in Plano, TX.
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